Over the last one hundred years, the face of business has changed
dramatically. Aside from word of mouth, it used to be that print,
radio and television and were the only other means of advertising.
These means were slow and expensive. Today, we have the greatest
form of advertising available, The Internet.
There are a staggering number of businesses that have turned to
the Internet for a piece of the action. It has come to the point
where individuals and companies are no longer saying "what
is your mailing address", but rather the more common term today
is "what is your email address".
It has become imperative that everyone,
no matter how small or big, must have
a website. A solid presence on the Internet
can be your biggest business asset. Without
one, your home business stands to lose
out on this worldwide phenomenon.
With any choice of business, you should have a website that revolves
around your business. Unless you have a great understanding of building
and marketing a website, then you would be best off to enlist the
services of a professional web design company. You can find thousands
of web designers on the Internet.
Be sure to compare prices, quality and services. You should
find a company that can build, host and most importantly, help you
with your decisions. You should be able to get a basic, great looking
website, built and hosted for $500 to $1000. If we are also just
starting out and money is tight, you should try to find a company
that will accept monthly payments.
Remember, that a website can reach millions
of people or it can reach a selected few.
This is something that has to be determined
before the website is built. You have
to figure out if you are selling your
services locally or worldwide. A house
cleaning service in New York does not
need to reach anyone in California, but
an online bookstore can profit from anyone
in the world, no matter its location.
Search Engine Optimization
If you trying to reach a broader audience, you should seriously
consider hiring a search engine optimization company. This differs
from a web design company as they will take your website and guarantee
high traffic to your site. This service can also be found on the
Internet and costs between $1500 to $4000.
A website is an absolute must for all businesses and if you need
international traffic, then you absolutely need search engine optimization
as well. Avoid using companies that claim they can do both for half
the price. They usually do half a job as well. Let each specialist
do their own specialty.